Picking the Perfect Business Name
Tell us about your business, industry, and brand personality, and we'll generate options to help find your perfect fit.
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Your choice matters
A Great Name For Your Business Is Everything
Your business name shapes how customers perceive your brand. A short, fitting, and distinctive name demonstrates confidence, defines your business, and generates buzz. It is the foundation for your entire brand.
Tips for choosing
a Business name
Use
Simple and distinctive words
Meaningful and emotional words
Words that create a verbal or sound association
Techniques like alliteration, assonance and rhythm
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Avoid
Names that are long and cumbersome
Names that are hard to pronounce or remember
Any name that is already in use by another business in your state
Names that are trademarked or otherwise protected
A name that may be offensive in a different language
Names where you can’t get naming rights on various social media platforms
Names where the website domain isn’t available
Business Name and Branding Stats
People are bombarded with products and services all day, every day, in real life and across many devices. A good business name and brand is vital to standing out — just check out these stats!
72%
72% of the best brand names are made-up words or acronyms.
77%
77% of consumers make purchase decisions based entirely on a brand name.
7 SEC
Your brand has 7 seconds to make a good first impression.
55%
55% of a first impression is made because of visual stimuli like a logo or brand colors.
42%
42% of people say a logo can tell them about a brand’s personality.
Taking action
Steps After Finding Your Perfect Name
Check Name Availability
To be legally available, a name must not be in use or trademarked. Use Bizee’s free Business Name Search Tool to check your state’s business registry.
Choose Your Entity
Explore how liability, taxes, management, and growth potential impact your choice of business entity.
Form Your LLC
Make your business official by starting your LLC with Bizee. Filing your paperwork will reserve and protect your business name in your state.
FAQ
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Some of the best business name generators include Bizee's Business Name Generator, NameSnack, Shopify Business Name Generator, and Zyro. Some things to look out for in a good business name generator include:
- Search and filter features
- Results that are displayed in a variety of colors and fonts to inspire logo and branding
- The ability to check business name availability in your state
- An option to see what relevant domains are available
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There are several different types of brand names:
- Descriptive names explain what a business does – Bank of America and Hotels.com
- Origin or founder names – Kellogg's and Calvin Klein
- Emotive names inspire an emotional response – Uber and Zoom
- Names using acronyms or abbreviations – H&M and BMW
- Abstract names are often more readily available – Nintendo and Spotify
- Playful names are fun and therefore memorable – Monster and Chipotle
- Metaphorical names play on a visual element – Amazon and Apple
- Compound names combine two or more words – Facebook and PayPal
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Popular business names include Apple, Tesla, Google, Caterpillar, and Twitter, but the term "business name" can mean several things.A business's legal name often depends on the type of business structure.Sole proprietorships and general partnerships include your full name or last name. LLCs and corporations don't need to include an owner's name.As a business owner, if you want to operate under a different name than your company's legal name, you can file for a fictitious or DBA name.
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The best way to register your business name and protect yourself is by forming an LLC or incorporating your business as a corporation. Check out state-by-state business name restrictions: what you cannot have in your company name, how to file and register a trademark for small businesses, how to register and file a DBA, our easy guide to buying and registering a domain name, and all our other business name-related resources.
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Yes, you can. When you file to become a legal business entity, you create Articles of Incorporation or Articles of Organization, which include the name of your business. If you find that your business name doesn't fit the services you provide anymore as your business evolves, you can file an Articles of Amendment with your Secretary of State to change your business name. Alternatively, you could register and file a DBA or fictitious business name, which allows you to do business under a different name from your business's official legal name.
join the family
More than 1,000,000 Businesses have chosen BizeeWith Bizee, you’re not just picking a name; you’re laying the foundation for your brand’s future success. Start your journey with us today and take the first step towards building a thriving business.